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Overview

The Assistant Director of Fan Engagement will support the Assistant Athletic Director, Marketing in developing inclusive, strategic marketing and promotion plans, managing in-game elements, producing innovative revenue generation strategies, and creatively enhancing the Yale Athletics fan experience. The Assistant Director of Fan Engagement will be responsible for developing an intentional engagement strategy and marketing plan for Yale Athletics with a focus on Yale Campus Community attendance and engagement, create graphics and videos for use on social media and LED videoboards to enhance the overall Yale Athletics’ digital presence and to accompany the marketing plans, serve as the game day producer and director by creating and executing game scripts, rundowns, and playlists, overseeing videoboard and audio operators, and managing overall game experience for select Division I sports. The Assistant Director of Fan Engagement will oversee hiring, training, and scheduling of mascot performers, and assist with hiring, training, management, and evaluation of interns and student employees ensures positive relationships between the Athletics department and key stakeholders, to include alumni, local community, fans, parents, faculty and other University constituents. Perform other duties as assigned.

Required Skills and Abilities

1: Proficient in Microsoft Office Suite, Adobe Creative Suite.

2: Strong written and oral communication skills.

3: Ability to deliver creative content through video and graphics.

4: Direct knowledge of NCAA and Ivy League rules and regulations.

5: Ability to manage multiple projects simultaneously

Preferred Education, Experience and Skills:

Prior marketing and game operations experience in college or professional athletics preferred. Experience with branding, promotions, marketing initiatives and content creation preferred. Community engagement/outreach experience preferred

Principal Responsibilities

1. Assist the Sr. Associate AD for Fan Engagement with the development and implementation of Yale’s Athletics’ digital presence through marketing initiatives centered on social media, email marketing and website development. 2. Responsible for effective game day execution for marketing at select sporting events, including promotions, giveaways and video production. 3. Responsible for effective marketing of promotions and events via all channels and media social media, print, electronic media, etc. 4. Develop effective relationships with fans and work to build a fan centered gameday. 5. Create effective relationships with fans and work to build a fan culture. 6. Responsible for cultivating fan engagement on all social media sites including, but not limited to, Facebook, Twitter, YouTube, Instagram, etc. 7. Responsible for effective management, hiring, training and evaluating of marketing interns. 8. Responsible for effective collaboration with campus constituents in support of marketing and promotion of athletics events. 9. Liaison to the Yale Pep Band. 10. Responsible for all development, production and execution of creative concepts for a. marketing campaigns for ticket sales of all sports in accordance with strategic plan, including printed, digital and video elements. 11. Accountable for maintaining compliance with to all relevant governing bodies to include: a. NCAA b. specific conference c. athletic department d. university policies 12. Ensures positive relationships between the Athletics department and key stakeholders, to include alumni, local community, fans, parents, faculty and other University constituents.  13. Responsible for role modeling positive behaviors and leadership for student-athletes. Required Education and Experience Bachelor’s degree and 1 year of experience or an equivalent combination of education and experience.

Job Posting Date

04/24/2026

Job Category

Professional

Bargaining Unit

NON

Compensation Grade

Administration & Operations

Compensation Grade Profile

Supervisor; Senior Associate (P4)

Salary Range

$55,000.00 - $85,000.00

Time Type

Full time

Duration Type

Staff

Work Model

On-site

Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website.

Health Requirements

Certain positions have associated health requirements based on specific job responsibilities. These may include vaccinations, tests, or examinations, as required by law, regulation, or university policy.

Posting Disclaimer

Salary offers are determined by a candidate’s qualifications, experience, skills, and education in relation to the position requirements, along with the role’s grade profile and current internal and external market conditions.

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the position. Employees will be assigned specific job-related duties through  their hiring department.

The University is committed to basing judgments concerning the admission, education, and employment of individuals upon their qualifications and abilities and seeks to attract to its faculty, staff, and student body qualified persons from a broad range of backgrounds and perspectives. In accordance with this policy and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual’s sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.

Inquiries concerning Yale's Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).

Note

Yale University is a tobacco-free campus.

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